Let's be truthful here - no one decides to start a company - from a boutique hotel, to a fast-growing SaaS startup, to a chain of gyms throughout the US - to only break even. Whether you want to grow, sustain, and return profit on your investment. The issue is really around revenue becoming a reliable and scalable source of income. And here is where strategy fits in. So, enter revenue... https://gbooks.io/revenue-management.html